BETTER BUSINESS

Issue One, Sept 2005

Welcome to the first edition of Better Business!

We realise your time is precious so the purpose of this correspondence is to provide our valued clients with helpful business development ideas in a short, informal format.

We encourage your comments and please feel free to forward these to any associates you feel may be interested. However, if you think these would not be of benefit to you then there is an option to unsubscribe below.

HWI is committed to assisting in developing your business so should anything in these newsletters strike a cord with you or anyone you know then please do not hesitate to contact us.

Kind regards,

HWI Directors

In this months issue:

The 90 day rule
Business Plans
Up coming Events at HWI

"THE 90 DAY RULE"

You might be missing out on valuable income and not even know it! The 90 day rule is a simple marketing concept which suggests you should be doing something new and meaningful for your key relationships (not just customers but also prospects and referrers of business) once every 90 days. By doing this, it ensures you remain top of their minds, which can lead to better opportunities for you and your business.

Examples of ways to achieve this might include regular newsletters or email briefs such as this one. Time is often a premium for business people so it is important to keep all correspondence concise and to the point. Even a simple phone call to see how things are going and whether you can be of assistance is beneficial. HWI can help you setup call cycles and formulate systems to effectively market your business.

BUSINESS PLANS

Do you run a business? If so then you need a business plan. A business plan is like a map and compass for a business - without one it you're travelling blind. A business plan is any plan that works for a business to look ahead, allocate resources, focus on key points, and prepare for problems and opportunities. There is a common misconception that these are only needed when starting up a business or applying for loans but this is not the case. Businesses need plans to optimise development and growth according to priorities and your business purpose.

Your plan will depend on your specific situation with plan formats and outlines varying, but generally a plan will include components such as descriptions of the company, product or service, market, forecasts, management team, and financial analysis.

If you're not sure where your business is going or feel your current business plan needs updating then call us and we will be happy to assist.

Up coming events at HWI?

FREE seminar - Financial Matters (for people who are not financial people)
Wednesday October 12^th, 9am-11am
email maldridge@hwi.co.nz for details or book online

Website of the month:

www.fishpond.co.nz - A New Zealand online book and magazine retailer with a comprehensive range of business related material.

Disclaimer
Information contained within this document is of a general nature and does not constitute advice. Readers are cautioned not to act or reply on it without first seeking professional advice.

	BETTER BUSINESS Issue One, Sept 2005 Welcome to the first edition of Better Business! We realise your time is precious so the purpose of this correspondence is to provide our valued clients with helpful business development ideas in a short, informal format. We encourage your comments and please feel free to forward these to any associates you feel may be interested. However, if you think these would not be of benefit to you then there is an option to unsubscribe below. HWI is committed to assisting in developing your business so should anything in these newsletters strike a cord with you or anyone you know then please do not hesitate to contact us. Kind regards, HWI Directors In this months issue: The 90 day rule Business Plans Up coming Events at HWI "THE 90 DAY RULE" You might be missing out on valuable income and not even know it! The 90 day rule is a simple marketing concept which suggests you should be doing something new and meaningful for your key relationships (not just customers but also prospects and referrers of business) once every 90 days. By doing this, it ensures you remain top of their minds, which can lead to better opportunities for you and your business. Examples of ways to achieve this might include regular newsletters or email briefs such as this one. Time is often a premium for business people so it is important to keep all correspondence concise and to the point. Even a simple phone call to see how things are going and whether you can be of assistance is beneficial. HWI can help you setup call cycles and formulate systems to effectively market your business. BUSINESS PLANS Do you run a business? If so then you need a business plan. A business plan is like a map and compass for a business - without one it you're travelling blind. A business plan is any plan that works for a business to look ahead, allocate resources, focus on key points, and prepare for problems and opportunities. There is a common misconception that these are only needed when starting up a business or applying for loans but this is not the case. Businesses need plans to optimise development and growth according to priorities and your business purpose. Your plan will depend on your specific situation with plan formats and outlines varying, but generally a plan will include components such as descriptions of the company, product or service, market, forecasts, management team, and financial analysis. If you're not sure where your business is going or feel your current business plan needs updating then call us and we will be happy to assist. Up coming events at HWI? FREE seminar - Financial Matters (for people who are not financial people) Wednesday October 12^th, 9am-11am email maldridge@hwi.co.nz for details or book online Website of the month: www.fishpond.co.nz - A New Zealand online book and magazine retailer with a comprehensive range of business related material. Disclaimer Information contained within this document is of a general nature and does not constitute advice. Readers are cautioned not to act or reply on it without first seeking professional advice.
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